Social media sites like Twitter and facebook have turned into...

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Social media sites like Twitter and facebook have turned into...

Social media sites like Twitter and facebook have turned into one of the most well-known sites for folks to “hang out” on the web. And that suggests that most of your potential customers most likely spend quite a bit of their time there. In this post we’re going to examine some methods you can use those sites to network with your potential customers.

Facebook has grown a substantial amount since it began a few short years ago. They have over 800 million enthusiastic users at last count, approximately half of which log into the site daily.

And of those 800 million users, approximately a third use the site on smartphone devices like the iPhone and Blackberry. Plus, those smartphone users are nearly twice as active as everyone else.

Those figures may not mean much initially glance, but they definitely should. If your business doesn’t have a presence on Facebook, you’re passing up a huge chance to reach your audience.

Facebook lets you set up a page for your firm, where you can get in touch with your clients and other people showing an interest in what you have to supply. This lets you push info out to your clients, in the way of exclusive offers, new products or anything else you want to let them know.

And your potential customers can ask you questions, give you opinions and anything else that they might want to speak to you about.

Twitter is yet another prominent social networking site that lets you network with your clients. It’s a bit different, since you are restricted to 140 character updates, called Tweets. But it’s ideal for delivering short updates about new products or services, upcoming specials or anything else you want to advertise to your clients.

There are numerous other social networking sites, but even if you only team up with these two, you’ll cover most of your client base.

Why not just communicate through your own site or via email?

Because your clients all have their own favored method of contact. Some people might prefer to visit your site to get up-dates while others may prefer getting an email.

But lots more invest a large portion of their time on sites like Facebook and Twitter, so by having a visibility there you can connect with your potential customers on their terms, as opposed to forcing them to adhere to yours (which typically doesn’t work out too satisfactorily anyway).