Fraud Alert

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Fraud Alert
An evaluation site is an internet site on which assesses can be posted about people, businesses, products, or services. These sites may use Web 2.0 strategies to gather evaluations from site users or may employ professional writers to author evaluations on the topic of issue for the site. Early evaluation sites included Epinions.com [1] and Amazon.com.

With the growing popularity of affiliate programs online, a new sort of evaluation site has emerged - the affiliate product evaluation site. This type of site is typically skillfully designed and written to make the most of conversions, and is used by e-commerce marketers. It's frequently based on a blog platform like Wordpress, has a privacy and contact page to help with SEO, and has commenting and interactivity switched off. It will also have an e-mail gathering device in the form of an opt-in, or drop-down list to help the ambitiousing e-commerce business person construct an e-mail list to market to.

Apart from sites that enable users to post evaluations of products and services, there are also those that work on a "professional" or "expert" basis. Some of these sites commission, and pay for, named individuals or bodies with skills in a particular field to supply their evaluation material, while others work with in-house editorial staff to do these evaluations. By venturing to maintain independence and objectivity and allowing their writers' credentials and site ethos to be scrutinised, such sites prevent many of the above-mentioned criticisms aimed at user-review sites.